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IN JAPAN : BEAUTIFUL PROJECT, BEAUTIFUL PEOPLE…

On October 14 2012, 60 cherry trees were planted by Pur Projet’s partners in Japan and the inhabitants of the city of Ishinomaki, near the temple of Hou Ji. Mie Project, Accor, Air France, Fauchon, Materialise and Unliver rallied the community of Ishinomaki, in the north of Tokyo, which was severely affected by the 2011 tsunami that killed 19,200 people and destroyed much of the city.

The Jakko no-mori project is a one-of-a-kind example of international collaboration to honor the victims of the 2011 tsunami and help the community to rebuild Ishinomaki. We chose Sakura trees, the traditional cherry tree variety from Japan, for their profound symbolism: in the Japanese culture, the souls of the dead come to subside and rest in their flowers. They represent revival, recovery and hope…

As a show of support from the Pure Projects around the World, several partners and producers spontaneously offered to symbolically plant a tree that day, in Thailand, in Peru, in Morocco, in Haiti, in France…

A very moving project we wanted to contribute to, full of hope and wisdom. Thanks to all those brilliantly inspired people to suggest those beautiful ideas.






Simultaneous planting in France…

… in Marocco…

… in Thaïland…

… and in Peru!

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