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2014: RETROSPECTIVE ON A YEAR FULL OF PURE PROJECTS

January: China

Since 2012, the Liming Project in Yunnan, China has enabled the development of agroforestry gardens in which trees and Chinese medicinal plants can now be found. Clarins and, recently the World Agroforestry Centre, are involved in this project whose benefits go beyond the mere environmental interest. Besides the preservation and regeneration of local ecosystems, indigenous populations see a diversification of their income. Agroforestry projects generate multiple benefits that also profit for companies who invest.

February: France

Last winter in France, we saw the inauguration of an experimental micro-farm, la ferme de la Bourdaisière. The first planting of 30 trees embodies the efforts of Maxime Rostolan, founder of the project ” Future Farms ” and the crowdfunding platform Blue Bees. Maxime intends to create a replicable model for micro-farm whose operation is based on the practices of permaculture and agroforestry.

March: Phillipines

PUR Projet is developing a program of reforestation and agroforestry, ” Alter Trade “, in partnership with sugarcane growers on the island of Negros in the Philippines. Organized as an equitable cooperative, these producers have been the suppliers of GEPA Fairtrade for 25 years. The company has decided to inset its carbon footprint by planting trees in their own supply chain in cooperation with these producers. The context in which this initiative fits is particularly sensitive: Negros Island has lost much of its tropical forests due to intensive agricultural activities (slash-and-burn and chemical inputs). The collaboration that the Alter Trade project represents between local producers and GEPA Fairtrade is a step forward to ensure the regeneration of a highly degraded ecosystem.

April: Martin Sagrado

After a first assessment of the Martin Sagrado conservation area in April 2014, the proposal to name the area as a Biosphere Reserve should receive a favorable answer by next year as assessed by the UNESCO representative, Miguel Clusener.
For more information, visit the following report: Fundacion Viva Amazonia November 2014. For more information, click here.

May: España Organica

The association of Spanish farmers in this project was born in order to implement a model of sustainable agriculture which opposes the current models. Intensive agriculture, predominant in Spain, led to the massive deforestation of some regions. This initiative monitored by Fundacion Global Nature has resulted in the planting of fruit trees to contribute to the protection of biodiversity but also allows the diversification of the activities of these Spanish farmers.

June: One Love Gardens

This program of permaculture farm is run in association with the Bob Marley Foundation in Jamaica. ” One Love Gardens ” aims at promoting food self-sufficiency and community development using local natural resources. The first two gardens of this project have become a place of learning and sharing, in which the principles of organic gardening are taught.

July: Davos

In partnership with the Department of Environment of the city of Davos and the Accor hotel group, PUR Projet is developing “Greener Davos”. This tree planting project has been set to protect forests’ ecosystems in Switzerland and promote the importance of protecting our forests for the public, but also the participants of the World Economic Forum.

August: Brazil

In 2014, 19,000 trees were planted in three different areas in this reforestation project in Brazil. In collaboration with the Ashaninka people, fruit trees are planted to enable the densification of fruit forests. Moreover, the presence of hives contributes to the development of a biodiverse ecosystem. Bees are critical to our ecosystems. Indeed, they are the keystones of flora and provide an essential service to natural ecosystems through pollination.

September: Nespresso Advisory Board

In September, the annual meeting of the Sustainability Advisory Board of Nespresso was held. Agroforestry projects are a valuable investment for Nespresso that incorporates the need to preserve ecosystems in the heart of their supply chain. As of today, Nespresso already supports several projects in 3 countries (Guatemala, Colombia, Ethiopia).

October: Thailand

The Thamma Rahksa project in Thailand has expanded this year with the development of a new reforestation program “From the mountains to the ocean”. This program aims at reforesting the different ecosystems present in Thailand, from the North, in the mountains of Chiang Mai, to the South in the Krabi mangroves near the Andaman Sea. Seriously affected by the rising sea levels, planting mangroves will allow local people to fight against erosion and soil depletion. The tree plays a vital role in the balance of natural and organic cycle of the soil and thus, of the fauna and flora of this environment.

November: Ethiopia

The deployment of this agroforestry project in the Sidama region of Ethiopia, in collaboration with the cooperative of small coffee producers Bokasso and the Louis Dreyfus Foundation, aims at reducing soil erosion phenomena due to the coffee monoculture and non-permanent crops (corn, cassava…) on steep slopes. Moreover, the need to maintain quality coffee crops with high productivity is essential for producers. In addition to that challenge, we might add the importance of diversifying their income to ensure self-sufficiency. The project, under development, offers multidimensional benefits that will continue to grow over time.

December: Colombia

As part of the Positive Nespresso Cup program, 80,000 trees were distributed during the year 2014 to the 200 coffee producers involved in our reforestation project in Colombia. And, this is only the project startup.

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