MUGLER and AZZARO brands initiated the pilot project of a new approach with PUR Projet’s assistance: agroforestry associated with sugar beet cultivation which is used for the production of alcohol as a raw material for fragrance. The aim is to strengthen the biodiversity of the agroecosystem to produce sugar beet in a more resilient way.
Agroforestry is the smart integration of trees and shrubs into agricultural systems, associating them with perennial crops or livestock systems in a long-term perspective. Trees are planted to provide many natural and free services improving the quality of production and protecting it against disturbances. The aim of this approach applied to sugar beet cultivation is to inspire a change in practices for an efficient and demanding supply chain regarding environmental issues.
On the field, the design includes a windbreak system to protect the crops from bad weather, trees and shrubs lines within the parcel bounded by grass and wild flowers strips which contribute to develop biodiversity. 2,200 trees were planted in December 2016: nannyberry, alder, cherry, hornbeam, rowan-tree, dogwood, maple, charcoal, hazel, walnut, cherry, pear, blackthorn, myrobalan, elderberry, linden, privet … The entire plantation represents about 7% of the area of the plot, now out of cultivation.
Windbreak system planting in December 2016
This design enhances the ecosystem services provided to crops by strengthening the green framework and ecological corridors to increase the biodiversity reservoir and by warding off erosion and water-runoff limiting crop yields. Other benefits will appear in both short and long term. Extended flowering over time is a guarantee of a continuous resource for bees. The supply of natural organic matter fertilizes the soil. New habitats are created for local fauna… And not to mention the natural beauty that trees and flowers are bringing to the landscape.
This project is the result of several players meeting around their convictions and pooling their strengths and skills to continue the experiment, to make it grow and multiply within other parcels in the coming years.
“By nature, our production system based on annual crop is very sensitive to climatic hazards. And in recent years, we have been experiencing very disturbed seasons. Especially since we are dealing with fragile and drought-sensitive soils that must be protected and fortified if we are to continue to produce sustainably. […] I am deeply convinced that this is project brings one of the solutions to ensure the sustainability of the farm in the medium and long term and in a natural and autonomous way to make it more resilient. Trees first allowed the genesis of our fertile soils, a long time ago. We are here to reintroduce them within the land in an organized and compatible way with a modern agricultural activity. “
Céline Corpel, agronomist and engaged farmer of the Remicourt farm
“Luxury according to Clarins Fragrance Group is a lasting and bold vision of the world, where the wonder of everyday life and the passing on to future generations are combined. A luxury firmly committed to the planet without compromising on the part of emotion and dream our creations must bring. This pioneering project fits perfectly with our long-term commitment. “
Sandrine GROSLIER, President of Clarins Fragrance Group
“At PUR Projet, we are helping to bring diversity back into the fields for the benefit of farmers and their ecosystems. […] More and more companies are aware of these stakes and wish to encourage the evolution of agricultural models, in particular to reduce their own footprint and to support the transition of their industries towards more sustainable and better performing models. They then engage in a process of progress. “
Tristan Lecomte, founder of PUR Projet
Overview of intercropping lines planting, in December 2016
Sowing of sugar beet, March 2017
- Clarins Fragrance Group – Patricia Labernède-Nicolas, Corporate PR Manager – email@example.com
- PUR Projet – Camille Le Stradic, Program Manager – firstname.lastname@example.org
Press file: ENG_DP_ClarinsPURProjet_InsettingAlcool_072017